Make It Make Sense: Why Your Vision Isn’t Landing (And How to Fix That)

You’ve got the big idea. The mission. The tagline that makes people nod. But somehow, when it’s time to execute, things get… murky. Team members aren’t aligned. Projects stall. People are doing a lot—but not always the right things.

If you’ve ever asked, “Why isn’t this clicking for my team?”—you’re not alone. And you’re not off track. You just need a plan that translates vision into something people can actually act on.

Let’s make it make sense.

Why Vision Alone Isn’t Enough

• Vision without structure creates confusion.

• Not everyone on your team thinks like you—and they shouldn’t have to.

• Most folks want to do good work, but unclear direction makes that hard.

• Your team is asking, “What does this mean for me, right now?”

Your job as a leader is to bridge the gap between big-picture thinking and everyday clarity.

3 Moves to Make Your Vision Actionable

1. Context First, Then Content: Don’t just tell people what needs to happen—explain why it matters. Tie every major goal to the mission and the people it impacts.

2. Break It Down Like a Blueprint: Big vision needs small steps. What does success look like in 30 days? 60? What are the first 3 actions someone on your team can take this week?

3. Assign Ownership (With Support): Ideas don’t move on their own. Be explicit about who’s leading what, and make sure they have what they need—not just a deadline.

A Quick Framework: Translate Vision into Movement

• Why are we doing this? (Connect to purpose.)

• What are we doing? (Define the scope clearly.)

• Who owns it? (Name names. Avoid vague group responsibility.)

• When will we check in? (Set rhythms for alignment.)

Write it out. Say it out loud. Repeat it often.

The Bottom Line:

Your team doesn’t need inspiration every week. They need clarity. They need structure. And they need a leader who can turn abstract vision into a shared understanding of what comes next.

If people aren’t moving, the problem isn’t your mission. It’s the missing map.

You've Got This, Here's the Plan: Need help getting your team from vision to execution? I help leaders turn their ideas into strategic, people-first action plans that actually work. gebomaco@gmail.com or connect with me on Instagram @thegenevievemartin.

And if this helped you see your own vision more clearly, send it to someone else who needs to make it make sense.